Marketing Manager

Virtusa is a leading worldwide provider of information technology (IT) consulting and outsourcing services. We help accelerate business outcomes for Global 2000 businesses in banking and financial services, insurance, healthcare, telecommunications and media.

Virtusa is headquartered in Massachusetts and has 50 offices across North America, Europe and Asia.

Virtusa is helping transform today’s services firms into tomorrow’s market leaders. Our strong technology delivery and strong partnerships with leading product vendors and the innovative solutions in regulatory Compliance, Product Control, Finance performance improvement, strategy and Business performance improvement make us a service provider of choice.

Marketing Strategy

·         Market planning & segmentation.

·         Conduct research to understand the market trends, customer buying behavior and partner ecosystem.

·         Analysis of markets and accounts for better targeting.

·         Competitive Mapping and identifying white spots for business growth.

Content & Thought Leadership

·         Develop sales enablement assets including flyers, brochures, solution factsheets and case studies.

·         Work with the business and practice teams to author blogs, white papers and articles that can be pitched to the media or hosted on the Virtusa website.

·         Develop visual assets (videos and infographics) that help drive significant brand visibility.

Demand Generation

·         Execution of integrated Marketing & Communications plans that encompass – Digital Marketing; Email; Direct Mail, Sponsorship of Conferences, Organizing Roundtables and Events; Executing Webinars; Tele-Calling; Roadshows, Award Programs and Industry Associations amongst other tactics.

Digital Marketing

·         Responsible for website content.

·         Ensuring highest page rankings through SEO via focused on-page and off-page tactics.

·         Executing Search Engine Marketing (SEM) Campaigns.

·         Rolling out a quarterly newsletter that touches all customers and prospects.

·         Hosting webinars with clients, analysts or partners to further develop the business pipeline.

Account-Based Marketing

·         Drive marketing campaigns for an account or cluster of accounts to improve visibility and generate demand.

·         Secure testimonials that can be cross-leveraged within the account and also for helping open new logos.

·         Creation of case study coffee books that help in cross-selling and up-selling within the account.

·         Conducting client interviews and seeking quotes that can be used in our thought leadership.

·         Draft press releases on our client wins and accolades.

·         Managing client visits for key customers to the Virtusa offices globally or executing road shows in the key client / external locations.

Analyst Relations

·         Plan and execute periodic analyst briefings and inquiries

·         Achieve the highest ratings in various analyst reports and draft press releases that help build brand visibility

·         Ensure regular coverage in analyst reports

·         Engage analysts during events, webinars and on social media

·         Roll-out the quarterly analyst newsletter

Marketing Return on Investment

·         Develop and track marketing budgets.

·         Measure success of various marketing campaigns.

Graduation – Engineering or Commerce

Post-Graduation – MBA (Marketing)